The Creatives Room

The Way To Be Great

Brand: Gatorade · Year: 2023 · Category: Commercials · Medium: video

A green brush-lettered title reading "The Way To Be Great" sprawls over a dim, empty gym interior, credited "Gatorade presents" with a note that Eminem provides the voiceover. Gritty and stylised, it sets a hard-graft, hip-hop tone.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Way To Be Great - 2023 | The Creatives Room