The Creatives Room

The Waterproof Experience

Brand: L'Oréal · Agency: McCann Mexico · Year: 2015 · Category: Commercials, Promos / Trailers · Medium: video

A darkened cinema seen from the front, rows of women lit only by cool blue screen-glow. Several dab their eyes or raise hands to their faces, caught mid-emotion. Deep shadows and a blue-grey grade dominate. Wide observational framing across the seated audience.

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The Waterproof Experience - McCann Mexico - 2015 | The Creatives Room