The Creatives Room

The Waste Auction

Brand: Hellmann's · Agency: Ogilvy Brazil · Year: 2023 · Category: Commercials, Case Studies · Medium: video

The visual style is natural and authentic, utilizing available light to capture a warm, albeit sometimes stark, colour palette that reflects the urban market environment. Compositions vary from tight close-ups on food and reactions to wider shots of the bustling market and auction, emphasizing the human element and the scale of the waste. The mood is a blend of urgency and hope, transitioning from the raw reality of discarded food to the hopeful energy of creative transformation and community engagement.

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The Waste Auction - Ogilvy Brazil - 2023 | The Creatives Room