The Creatives Room

The Wardrobe

Brand: IKEA · Agency: mother · Year: 2021 · Category: Commercials · Medium: video

A darkened attic bedroom at night with a sloped ceiling and skylights, a made bed and armchair lit by two warm table lamps. A white wardrobe at centre glows with a vertical seam of light escaping between its doors. The IKEA logo and the line "The Storage Event is on now." sit over the scene, which carries a deep blue-black grade.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Wardrobe - mother - 2021 | The Creatives Room