The Creatives Room

The Very Hungry Whale

Brand: #SaveOurOceans · Year: 2019 · Category: Print / OOH · Medium: image

This print ad directly emulates the iconic illustration style of Eric Carle's 'The Very Hungry Caterpillar.' An illustration of a sperm whale, created from textured, painted paper collage in blue and green hues, is set against a plain white background. Circular die-cut holes through the whale's body reveal a colorful collection of plastic debris—including bottles, bags, and cups—instead of the caterpillar's food.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Very Hungry Whale - 2019 | The Creatives Room