The Creatives Room

The Underdogs: BSOD

Brand: Apple · Category: Commercials · Medium: video

Poster-style key art: four office workers stand in a dim room, faces uplit in cold blue as they stare up at an unseen screen, with 'BSOD' in large glowing letters, the Apple logo and 'Blue Screen of Death' beneath. The palette is monochrome electric blue against black. Centred group composition with dramatic uplight.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Underdogs: BSOD | The Creatives Room