The Creatives Room

The Tumour

Brand: German Cancer AID · Agency: Saatchi & Saatchi · Year: 2019 · Category: Print / OOH · Medium: image

The visuals are stark and conceptual, employing a cool, desaturated colour palette with occasional pops of contrasting, often menacing, colour to highlight the diseased areas. Lighting is dramatic and high-contrast, casting deep shadows that emphasize the internal struggles and abstract forms. Compositions are often tight, focusing on fragmented aspects of the human body, using surreal and medical illustration styles to depict the disease as an invasive element. The overall mood is solemn andthought-provoking, aiming to evoke a sense of vulnerability and urgency without resorting to overt shoc

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The Tumour - Saatchi & Saatchi - 2019 | The Creatives Room