The Creatives Room

The Truth Translator

Brand: The New York Times · Agency: Droga5 · Year: 2018 · Category: Case Studies · Medium: video

Wide daytime photograph of New York's Times Square, the pedestrian plaza packed with crowds and traffic. Billboards crowd every building: a Coca-Cola "Share a Coke" wall, a tall "EXPRESS" tower, the yellow McDonald's arches, Disney's Aladdin marquee, Marriott Marquis screens and a giant portrait, plus an American flag. Bright, slightly hazy overcast sky over the skyline. Real-location footage.

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The Truth Translator - Droga5 - 2018 | The Creatives Room