The Creatives Room

The Truth

Brand: Kia · Agency: david&goliath · Year: 2015 · Category: Commercials · Medium: video

The visual style embraces a cool, desaturated colour palette with stark contrasts, emphasizing the futuristic and surreal elements. Lighting is often dramatic and theatrical, utilizing sharp highlights and deep shadows to sculpt forms and create a sense of mystery and sophistication. Compositions are bold and often unconventional, featuring anamorphic angles and a balance of wide, expansive shots with intimate, detailed close-ups of the vehicle. The overall mood is one of intriguing wonder and quiet confidence, aiming to evoke a sense of awe and cerebral engagement rather than overt excitement

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The Truth - david&goliath - 2015 | The Creatives Room