The Creatives Room

The True Test

Brand: Arcteryx · Category: Commercials · Medium: video

A man in grey Arc'teryx outerwear lies sprawled across wet boulders beside a churning whitewater cascade, one hand raised, the black Arc'teryx archaeopteryx logo and wordmark set at right. The palette is cold grey stone and white foaming water under flat daylight. Wide landscape frame with hard natural light.

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The True Test | The Creatives Room