The Creatives Room

The Store

Brand: Renault · Agency: Publicis Conseil Paris · Year: 2023 · Category: Case Studies · Medium: video

A nostalgic, period-hopping narrative follows a single family's shop from 1912 to the present day. Directed by Rodrigo Saavedra, the film uses a warm, golden-hour lighting scheme from DoP Pierre De Kerchove, with rich production design by Iván Triviño that evolves through the decades. The aesthetic is consistently filmic and sentimental, with a color grade by Julien Alary that enhances the historical feel.

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The Store - Publicis Conseil Paris - 2023 | The Creatives Room