The Creatives Room

The Square Meter

Brand: Hornbach · Agency: Heimat Berlin · Year: 2020 · Category: Case Studies · Medium: video

Directed by Steve Rogers with production design by Steven Jones-Evans, the film is set within a single square meter of vertical space. It follows a protagonist navigating a hand-built, labyrinthine world designed with a raw and organic aesthetic. This tactile microcosm eschews pristine design for a rooted, untamed, and imperfect texture, creating a surreal and resourceful environment.

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The Square Meter - Heimat Berlin - 2020 | The Creatives Room