The Creatives Room

The Spot

Brand: La Roche-Posay x Bristol Myers Squibb · Agency: Publicis Health · Year: 2023 · Category: Case Studies · Medium: video

A campaign case-study poster titled "THE SPOT - The melanoma Australia couldn't ignore" with the La Roche-Posay logo. A large cluster of dark purple-black beaded shapes resembling moles sits centre against a sandy off-white wall, with a thin strip of bright blue sky and beach along the top. Small captioned photo panels and stat figures (2,351 / 4.5 / 22) run down the sides. Muted sand tones against the dark mole cluster.

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The Spot - Publicis Health - 2023 | The Creatives Room