The Creatives Room

The Sound of Y

Brand: Lyft · Category: Commercials · Medium: video

An abstract, vertigo-inducing shot looking straight up through the center of a spiral parking structure or cylindrical tower: radiating concrete beams and railings form a circular aperture around a small patch of pale blue sky. The palette is cool and monochrome -- charcoal and slate concrete against a washed-out sky -- with the architecture rendered almost as pure geometric pattern rather than a legible building.

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The Sound of Y | The Creatives Room