The Creatives Room

The Rewards Bag

Brand: Tata · Agency: Rediffusion · Year: 2011 · Category: Case Studies · Medium: video

White case-study board. "THE REWARDS BAG" title sits amid barcode-style graphics. At center, a white-and-black reusable shopping bag printed with a QR-code pattern is filled with groceries - greens and bread - and carries Tata's red logo. Numbered step thumbnails and a tall barcode graphic sit at right. The background stays crisp white throughout.

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The Rewards Bag - Rediffusion - 2011 | The Creatives Room