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THE REAL TERROR

Brand: Tolbrín · Agency: Leo Burnett Colombia · Year: 2023 · Category: Print / OOH · Medium: image

This print campaign reinterprets horror movie tropes to depict the aftermath of a Halloween party. The three layouts use dark, cinematic lighting with long shadows to frame domestic messes—spilled drinks, food-smeared surfaces, and chaotic decorations—as the "real terror." Each scene is shot from a straight-on, eye-level perspective, presenting the cleaning product as the solution to the chaotic scene.

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THE REAL TERROR - Leo Burnett Colombia - 2023 | The Creatives Room