The Creatives Room

The real power lies inside you. Be a donor. Save lives.

Brand: State of Ceará · Agency: Propeg · Year: 2016 · Category: Print / OOH · Medium: image

The image likely features a striking and symbolic visual, possibly with a cool and desaturated colour palette to convey seriousness, or a contrasting vivid palette to highlight life. Lighting would be dramatic, perhaps low-key to create a solemn or powerful mood, or brightly lit to emphasize hope. Composition might use close-ups or strong diagonals to create a sense of directness and impact. The mood is serious and inspiring, focusing on the heroic potential within every individual to save lives, with a clear call to action regarding organ donation.

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The real power lies inside you. Be a donor. Save lives. - Propeg - 2016 | The Creatives Room