The Creatives Room

The Problem is not seeing the Problem

Brand: Unstereotype Alliance · Agency: AMV BBDO · Year: 2019 · Category: Commercials · Medium: video

A dim, near-empty industrial room: a grey-painted brick and panelled wall with exposed pipes and a radiator, a folding chair and a blue plastic laundry basket sitting on the bare floor. Centred white text reads 'THE PROBLEM IS NOT SEEING THE PROBLEM.' The scene is low-lit and desaturated in cool grey tones, the room deliberately mundane and unpeopled.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Problem is not seeing the Problem - AMV BBDO - 2019 | The Creatives Room