The Creatives Room

The Price of a World Without Bees

Brand: Terre d’Abeilles · Agency: TBWA\Paris · Year: 2014 · Category: Print / OOH · Medium: image

Documentary-style photographs capture an experiential activation at a French market, where fresh produce is displayed with shockingly high prices. Stalls are piled with fruits and vegetables like tomatoes, cucumbers, and strawberries, marked with simple signs showing figures like €180 per kilo. The images juxtapose the familiar, rustic setting of a market with the unfamiliar, absurdly high cost of food in a world without bees.

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The Price of a World Without Bees - TBWA\Paris - 2014 | The Creatives Room