The Creatives Room

The Power of Allure

Brand: Peugeot · Category: Commercials · Medium: video

A deep red Peugeot 508 drives toward camera across a wide bridge at dusk, its slit-like LED headlights and gold-tinted alloys catching the last light. Angled cable-stay pylons and lamp posts streak past against a dusky violet-grey sky. Motion-blurred road markings convey speed; moody low-contrast twilight grade with warm highlights on the paintwork.

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The Power of Allure | The Creatives Room