The Creatives Room

The Portuguese (Re)Constitution

Brand: Penguin Random House · Agency: penguin random house · Year: 2023 · Category: Commercials · Medium: video

The visual style is stark and minimalist, dominated by a cool blue and white colour palette that evokes a sense of somber historical reflection. Hard-edged, graphic illustrations of boots and eyes are presented with high contrast lighting, creating strong shadows and a sense of unease. Compositions are tight and symbolic, using negative space to highlight fragmented text overlays. The overall mood is serious and thought-provoking, conveying themes of political struggle and historical observation through impactful visual metaphors.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Portuguese (Re)Constitution - penguin random house - 2023 | The Creatives Room