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The Plastic Forecast

Brand: Minderoo Foundation · Agency: RBL smelt · Year: 2023 · Category: Case Studies · Medium: video

A dark navy case-study board. A top banner reads "HIJACKING THE WEATHER TO REPORT THE WEIGHT OF OUR PLASTIC PROBLEM" beside the title "The Plastic Forecast." At center a storm cloud sculpted from crumpled plastic sheeting throws down lightning and rain, weight figures printed across it. A right column lists reach stats and a bottom strip shows weather-broadcast screenshots against grey plastic rocks.

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The Plastic Forecast - RBL smelt - 2023 | The Creatives Room