The Creatives Room

The Philharmoniker Prints

Brand: Berliner Philharmoniker · Agency: Scholz & Friends Berlin · Year: 2025 · Category: Case Studies · Medium: video

A case study video documenting the creation of abstract prints that interpret the architecture of the Berliner Philharmoniker. The Scholz & Friends campaign, with art direction by Chiara Astuti, juxtaposes the geometric, handmade artworks against the real-world shapes, textures, and surfaces of Hans Scharoun's building. The color palette is minimal, focusing on yellow, black, and white, mirroring the key visual print.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Philharmoniker Prints - Scholz & Friends Berlin - 2025 | The Creatives Room