The Creatives Room

The New President

Brand: AnNahar · Agency: Impact BBDO · Year: 2022 · Category: Commercials · Medium: video

The visual aesthetic is clean and direct, with a standard, neutral colour palette that leans towards realistic tones, reflecting the serious underlying subject matter despite the satirical approach. Lighting is naturalistic and even, avoiding dramatic shadows or high contrast, which contributes to an accessible, almost documentary-like feel. Compositions are generally medium shots and close-ups, focusing on expressions and interactions. The mood is a blend of bemused resignation and pointed critique, with a sense of genuine concern for the political situation conveyed through the engaging perf

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The New President - Impact BBDO - 2022 | The Creatives Room