The Creatives Room

The Nature of Plastic

Brand: Greenpeace · Agency: Cheil Central America, Panama · Year: 2021 · Category: Print / OOH · Medium: image

The visuals feature a cool, desaturated colour palette, emphasizing the starkness of the environmental message. Hard, direct lighting creates sharp contrasts, highlighting the unnatural intrusion of plastic elements into organic forms. Compositions are tight macro shots, forcing an uncomfortable proximity to the distorted subjects. The mood is one of sorrow and stark warning, creating a melancholic and urgent emotional register through the grotesque transformation of natural beauty.

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The Nature of Plastic - Cheil Central America, Panama - 2021 | The Creatives Room