The Creatives Room

The Most Brilliant Failure

Brand: IWC Schaffhausen · Category: Commercials · Medium: video

A stark black title card fills the frame with a large white sans-serif '[Ref. 1832]' centred, the small subtitle 'The IWC Ingenieur' beneath it. Minimalist and high-contrast, the whole frame is typography on black.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Most Brilliant Failure | The Creatives Room