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The Most Beautiful Sound

Brand: American Society of Clinical Oncology · Agency: Gotham Inc. · Year: 2012 · Category: Case Studies · Medium: video

A case-study board titled "THE MOST BEAUTIFUL SOUND" with the tagline "Nothing is more beautiful than the sound of cancer dying". A man in headphones smiles at centre against a colourful cosmic burst of orange, blue and magenta particle light on black. Phone-app mockups, three small patient portraits and body copy sit at right; a repeated stylised title and the ASCO logo run up the right edge.

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The Most Beautiful Sound - Gotham Inc. - 2012 | The Creatives Room