The Creatives Room

The Missing Faces

Brand: Missing Children Argentina · Agency: BBDO Argentina · Year: 2019 · Category: Case Studies · Medium: video

The visual summary is clean and digitally native, featuring bright, clear screens of smartphones interacting with the "Missing Faces" AR filter. The color palette is modern and accessible, dominated by the typical bright interfaces of social media platforms, with the faces of missing individuals seamlessly integrated into the digital experience. Lighting is natural and even, highlighting the user's interaction and the filter's precise facial overlay. Compositions are often close-up on phone screens, emphasizing the intimate and personal engagement with the technology, evoking a mood of practic

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The Missing Faces - BBDO Argentina - 2019 | The Creatives Room