The Creatives Room

The Mind's Eye

Brand: Knopf · Agency: Chip Kidd™ · Year: 2010 · Category: Covers / Posters · Medium: image

A red cover styled as a Snellen eye chart: "Oliver Sacks - The Mind's Eye" in yellow block letters that grow progressively blurred down the page, a big "O" at the top. Clinical, clever.

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The Mind's Eye - Chip Kidd™ - 2010 | The Creatives Room