The Creatives Room

The Menu Court

Brand: Burger King · Agency: david madrid · Year: 2021 · Category: Case Studies · Medium: video

A frame of NBA 2K21 gameplay: a polished virtual court whose floor carries giant Burger King decals of a Whopper, fries and a long sandwich, with 2K21 and Burger King boards ringing the sidelines. Rendered players in red and white run the play before a crowd in red shirts. The look is glossy video-game CGI seen from a broadcast camera angle.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Menu Court - david madrid - 2021 | The Creatives Room