The Creatives Room

The Man Your Man Could Smell Like

Brand: Old Spice · Agency: Wieden+Kennedy · Year: 2016 · Category: Commercials · Medium: video

The visual style is characterized by a warm, vibrant color palette. Lighting is bright and even, often highlighting the central figure with soft, flattering illumination. Compositions are dynamic, frequently featuring the Old Spice Man centrally, often in exaggerated or fantastical settings that utilize practical effects and seamless transitions to create a visually impactful, humorous, and confidently masculine mood.

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The Man Your Man Could Smell Like - Wieden+Kennedy - 2016 | The Creatives Room