The Creatives Room

The Man With A Coin

Brand: Mentos · Category: Commercials · Medium: video

A pastel 1950s/60s-style kitchen - powder-blue cabinetry, cream tile, chrome trim - lit in a flat, storybook-bright way that reads as deliberately artificial or retro rather than naturalistic. A red-haired man in a white polo shirt sits at a table set with milk, egg, coffee cup and toast, holding a slice of bread up in front of his face between finger and thumb exactly as one would hold a coin before flipping it, poised over a toaster. His expression is blank and deadpan, playing the sight gag as deadly serious.

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The Man With A Coin | The Creatives Room