The Creatives Room

The Lost Sock

Brand: Tide · Category: Commercials · Medium: video

A close, canted shot of a bearded man lying on his back in a dim wooden space, a white sock resting against his cheek and a rumpled palm-print Hawaiian shirt beside his head. Warm, moody amber key light rakes across his face; his eyes are wide, mid-scene.

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The Lost Sock | The Creatives Room