The Creatives Room

The Lost Class

Brand: Change the Ref · Agency: Leo Burnett Chicago · Year: 2021 · Category: Case Studies · Medium: video

The visual character is stark and profoundly moving, dominated by a cool-to-neutral color palette with the vibrant green of the lawn contrasting sharply with the white chairs, creating a sense of pristine yet unsettling emptiness. Natural, soft lighting accentuates the details of each chair without harsh shadows, evoking a gentle but firm presence. Compositions are wide and orderly, emphasizing the sheer scale of the loss through repetitive rows of chairs stretching into the distance. The mood is overwhelmingly melancholic and reflective, carrying a heavy emotional weight that speaks to collec

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The Lost Class - Leo Burnett Chicago - 2021 | The Creatives Room