The Creatives Room

The Life Collection 2022

Brand: IKEA · Agency: TRY · Year: 2022 · Category: Commercials · Medium: video

A dim domestic kitchen at night, lit by a single warm pendant lamp and a small table lamp, with blue dusk showing through the windows. Wooden cabinetry, white subway tiles, a range hood and a chrome wine rack furnish the space. A left-side caption reads "OMAR / owner gave up drinking" beside a price "19". Moody low-key grade with warm pools of light set against deep shadow.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Life Collection 2022 - TRY - 2022 | The Creatives Room