The Creatives Room

The Last Birthday

Brand: Association Valentin Haüy · Agency: havas paris · Year: 2023 · Category: Commercials · Medium: video

Dark teal case-study board. "THE LAST BIRTHDAY - Hurry up to lose your sight" runs as the title. The main photo shows a man in a suit and bow tie with birthday cake smeared across his face. A right-hand column of party thumbnails shows more cake-in-face moments labeled "Banned from TV," "Banned from YouTube" and +6M views. The tagline reads "The most absurd campaign to fight an absurd law."

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The Last Birthday - havas paris - 2023 | The Creatives Room