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The KitKat Heist

Brand: KitKat · Agency: VML · Year: 2026 · Category: Case Studies · Medium: video

A dark case-study board: a tiled collage of press clippings and ad mockups sits behind a 'THE KitKat HEIST' logo across the top. Two phone mockups fill the centre - a red official-statement screen and a 'STOLEN TRACKER'. Right-side stats read '$224 MILLION', '808.4 MILLION', '31%' and '70.5 BILLION'; left-side pull quotes cite WSJ, PRWeek and Forbes. The palette is red, black and white.

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The KitKat Heist - VML - 2026 | The Creatives Room