The Creatives Room

The Jump

Brand: Glad · Category: Commercials · Medium: video

A lone woman in a dark bomber jacket and rust-red trousers stands at the edge of a high industrial rooftop or silo, corrugated steel wall rising behind her against a bleak grey overcast sky. Letterboxed widescreen, cold desaturated palette, small figure dwarfed by the structure, tense stillness.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Jump | The Creatives Room