The Creatives Room

The Illegal Blood Bank

Brand: UNILAD · Agency: LADbible Group · Year: 2019 · Category: Case Studies · Medium: video

Clean light-grey studio board. On the left a black-outlined square logo reads "THE ILLEGAL BLOOD BANK" with male gender symbols inside the O's, above "UNILAD" and a barcode. On the right, an IV bag full of dark-red blood marked with the "0" blood type hangs from a stainless drip stand with red tubing, labelled with the same logo. The hashtag "#BLOODWITHOUTBIAS" runs along the bottom. Even studio lighting.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Illegal Blood Bank - LADbible Group - 2019 | The Creatives Room