The Creatives Room

The Hidden Eye Test

Brand: 1001 Optometry · Agency: john st. · Year: 2014 · Category: Case Studies · Medium: video

A case-study board titled "THE HIDDEN EYE TEST - If you see it, you need it" for 1001 Optometry. Five people in bold patterned suits and dresses (pink, mustard, floral) stand posed together wearing glasses against a pastel desert-and-sky backdrop. Warm pink tones dominate. Body copy and stat figures (326%, $22M, 1000s) sit at right; a row of press-logo and news thumbnails lines the bottom.

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The Hidden Eye Test - john st. - 2014 | The Creatives Room