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The Heaviest Jersey

Brand: New Balance · Agency: VMLY&R · Year: 2024 · Category: Case Studies · Medium: video

An awards-style case-study board on a black ground. A bold red-and-white headline reads "THE HEAVIEST JERSEY" with the line "The first football jersey leak your device can't afford to download." A red pixelated graphic shows a player cradling a shirt beside a "DOWNLOAD FAILED" error box. Red stat callouts list "48 HOURS", "9 MIN", "+1,700%" and "86K"; press logos run across the top and a New Balance mark sits below.

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The Heaviest Jersey - VMLY&R - 2024 | The Creatives Room