The Creatives Room

The Gymkhana Files

Brand: Ford · Agency: Hoonigan Media Machine · Year: 2018 · Category: Commercials · Medium: video

Visually explosive and high-contrast, combining gritty high-definition documentary cinematography with cinema-grade action coverage of extreme automotive stunts. Bright natural daylight, billowing white tire smoke, vivid custom vehicle liveries, and glowing brake rotors contrast sharply against industrial terrain and sun-baked asphalt. Dynamic low-angle wide shots, vibrating bumper cams, and tight close-ups on revving engines capture raw mechanical power, speed, and physical risk.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Gymkhana Files - Hoonigan Media Machine - 2018 | The Creatives Room