The Creatives Room

The Greatest Gift I

Brand: Xfinity · Agency: Goodby Silverstein & Partners · Year: 2020 · Category: Commercials · Medium: video

A close portrait of a middle-aged elf — prosthetic pointed ears, a red velvet pointed hat with a pom-pom and a holly sprig, a red-and-black check flannel over a white henley, snow settling on his shoulder — turning to camera with a wary, deadpan look. Behind him, out of focus, workshop machinery, hanging string lights and a snowy blue-grey exterior. Cool daylight-balanced grade with warm practicals behind, shallow focus, naturalistic rather than storybook Christmas treatment.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Greatest Gift I - Goodby Silverstein & Partners - 2020 | The Creatives Room