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The Fun Expert's in Dubai!

Brand: Visit Dubai · Agency: BJL · Year: 2018 · Category: Commercials · Medium: video

The campaign features a sun-drenched and highly saturated color palette, contrasting warm golden desert tones with the vivid turquoises of water parks and the gleaming steel-and-glass of urban skyscrapers. Lighting is consistently bright, high-key, and premium, designed to highlight perpetual sunshine and luxurious environments. Compositions are wide, expansive, and highly active, making frequent use of sweeping drone shots and low-angle hero shots to convey scale. The emotional tone is relentlessly optimistic, ecstatic, and playful, driven by charismatic talent displaying infectious excitemen

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The Fun Expert's in Dubai! - BJL - 2018 | The Creatives Room