The Creatives Room

The Frame

Brand: Samsung · Year: 2019 · Category: Commercials · Medium: video

A dim, wide interior of a timber cabin. A bald older man in a dark jacket bends low over a small wooden table where a light box glows white, illuminating his face and hands and the negatives or prints laid on it — the only bright source in the shot besides an oil-style lamp on the far wall. Around him: a large framed picture, a bicycle wheel, string lights, wall-hung plates and clocks, a caned chair, stacked books, a yellow sign reading DAVID, and a snow-lit window. Very low key, warm tungsten and firelight tones, wide anamorphic-crop frame with heavy shadow.

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