The Creatives Room

The First Edible Mascot

Brand: Pop-Tarts · Agency: starkist · Year: 2023 · Category: Case Studies · Medium: video

The visual style is characterized by a vibrant and saturated colour palette, contributing to a playful and energetic mood. Lighting is bright and even, highlighting the whimsical nature of the stop-motion animation. Compositions are varied, often featuring close-ups of the edible mascot and the product, creating an intimate yet lively feel. The overall emotional register is humorous and joyful, appealing to a youthful audience with its lighthearted and quirky aesthetic.

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The First Edible Mascot - starkist - 2023 | The Creatives Room