The Creatives Room

The Final Exam

Brand: Change The Ref · Agency: McCann · Year: 2024 · Category: Case Studies · Medium: video

A red-lit product shot of physical game packaging. Several boxed cases labelled "THE FINAL EXAM" lie stacked and angled on a red surface, one back cover facing up reading "SURVIVAL IS PASS OR FAIL" and "SCAN AND PLAY THE REAL-TIME SURVIVAL GAME," with grid-style screenshots, a PG rating and Steam and PC logos. Hard red monochrome lighting with deep shadows.

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The Final Exam - McCann - 2024 | The Creatives Room