The Creatives Room

The Fearniture Collection

Brand: IKEA · Agency: DDB · Year: 2020 · Category: Print / OOH · Medium: image

The visuals employ a cool, desaturated colour palette with deep shadows and high contrast, evoking a sense of unease and mystery. Lighting is dramatic and low-key, often from a single, off-camera source, highlighting textures and creating long, ominous shadows. Compositions are often wide shots that emphasize empty spaces or tight crops that hint at something unseen, building suspense. The overall mood is subtly chilling and unsettling, yet with a hint of dark humour, achieved through classic horror movie aesthetics applied to everyday furniture pieces.

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The Fearniture Collection - DDB - 2020 | The Creatives Room