The Creatives Room

The Eyes You Leave Behind

Brand: u-link · Agency: impact bbdo · Year: 2019 · Category: Print / OOH · Medium: image

A series of print ads uses a high-contrast, chiaroscuro style to depict a pet left alone in a dark room. The only illumination is a a sharp sliver of light from a slightly open door, catching a reflection in the animal's sad eyes. The minimalist composition, credited to art director Kyrillos Nabil, focuses the viewer's attention entirely on the lonely gaze of the pet, creating a melancholic atmosphere.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Eyes You Leave Behind - impact bbdo - 2019 | The Creatives Room