The Creatives Room

The Dissolving Bottle

Brand: The Naturale Market · Agency: BBDO Guerrero · Year: 2021 · Category: Commercials · Medium: video

The visuals are clean and bright, using high-key lighting against simple backdrops to focus on the product. The piece combines studio-style product shots, showing the shampoo bar dissolving in water, with lifestyle scenes of it being used in a shower. The color palette is natural and fresh, dominated by whites, greens, and water-blues. The overall mood is optimistic and educational, presenting an elegant, simple solution to plastic waste.

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The Dissolving Bottle - BBDO Guerrero - 2021 | The Creatives Room